This commercial exterior project by Polure merges the grandeur of classical architecture with modern material technology. The cream-toned color palette emphasizes soft daylight transitions, giving the building a serene yet ambitious character. Large windows and high ceilings are supported by vertical facade elements, increasing the visual height of the structure. Gold-leaf signage details and strategically placed hidden LED lighting reveal the texture of the polyurethane decorations from different perspectives day and night.
The most striking element of the facade is the massive helical columns (P5260, P5860C) dominating the entrance. These columns, completed with Corinthian capitals (P5960B), offer an antique aesthetic, while decorative jambs (P1456, P1460) and arched upper cornices (P6066) add depth to the windows. Brackets (P8051) and ornamented panels used at corners and finish points provide a labor-intensive look without adding extra weight to the structure thanks to the lightweight nature of polyurethane.
The precast production technique applied in this project ensures all details are delivered with factory precision and a smooth surface quality. High-density polyurethane material meets the expectation of 'long-lasting aesthetics' needed in commercial areas by showing superior resistance to moisture and sunlight. This technique, preferred for wide-span arches and heavy-looking cornice lines (P5520), reduces installation time by half and creates a cost advantage compared to traditional plaster or stone masonry.
For those planning a prestigious store or showroom design, this facade is an excellent reference for the balanced use of vertical columns and horizontal borders (P8141). The contrast between dark glass panels and light-colored polyurethane panels (P5220) is inspiring for architects seeking harmony between modern and classic. To achieve a similar look, the density of carved decorative panels (P145D135VIA) used above the entrance door can be optimized according to the scale of the building.
Design Details
The distribution of vertical and horizontal axes creates a visual hierarchy in line with golden ratio principles. The dynamic form of the helical columns balances the static lines, guiding the eye to the main entrance, while smoked glass enhances the matte texture of the polyurethane.
